Branding, 2012-2013
Based on the concept of ‘(Blank) is with us everyday’, EVERYDAY, a virtual company, is established. In the blank, it is possible to put a great deal of words, such as coffee, books, gallery, and design, and to create relevant brands limitlessly. Among them, I created three virtual brands: Coffee Everyday, Design Everyday, and Denim Everyday. I also produced their relevant products on my own.
Coffee EVERYDAY
Today, a lot of people enjoy coffee every day. Accordingly, Coffee Everyday is a cafe with the concept of ‘Coffee is always with us’.
Design EVERYDAY
Design Everyday, which has the concept of ‘Design is always with us’, is a brand that sells stationery and properties with sensuous designs.
Denim EVERYDAY
Denim Everyday is a place that sells all products made of denim. I have always thought of denim as an attractive material, because it goes well with other kinds of materials. Therefore, I created it as a brand.